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Vanilla Swim State Of Mind.

How the 90s Shaped Our New Campaign

The 90's were more than just an era

They were a statement of bold style, effortless elegance, and a carefree attitude that continues to influence us today. At Vanilla Swim, we’ve always drawn inspiration from the past, but for our latest campaign, we took a deep dive into this iconic decade to create something that feels both nostalgic and new.

A Celebration of Eternal Beauty

Our journey began with fragments of old photoshoots—snapshots of models basking under the sun, effortlessly styled with minimalism and natural beauty. These images transported us to a time where simplicity met sophistication. We were inspired by the clean lines, muted tones, and timeless charm that defined the 90s aesthetic. It became clear that this was more than just a mood; it was a foundation for creativity.

While the 90s offered us a treasure trove of visual inspiration, we knew our mission wasn’t to replicate but to reimagine. Each piece in our upcoming collection reflects this balance: blending the nostalgic elegance of the past with the modern-day sensibilities of Vanilla Swim. Think minimalist designs infused with luxurious details and high-quality fabrics—a tribute to the timeless allure of that decade.

The 90s taught us that beauty is in simplicity, and it’s a lesson that will forever guide our creative process. With this campaign, we hope to inspire you to embrace the timeless and the modern, just as we have. Let’s celebrate where we’ve been and where we’re headed—together.